YLB ScoreYLB Score › The checks, explained › Part I, Can people find you?
It is hard to see who is behind the business
Search engines and AI assistants have learned to prefer businesses with real people behind them: a page that says who you are, a named person, a qualification or a membership where one exists. It is the online version of a certificate on the wall.
You do not need a large team page. One honest paragraph about who you are and how long you have been doing this is most of it.
Worth about 4 points of your 100 for a typical businessAbout afternoon, by you
See for yourself
Read your own homepage as a stranger. Can they find your name, and a line about your background, without leaving it?
How to fix it
- Add an about section or page: who runs the business, since when, and any qualification or membership you hold.
- Name the person. A photo helps, but the name is what counts.
- Have your web person add the person to the machine-readable summary too.
The technical version, for your web person
E-E-A-T signals. We count four things: an about link or section, a team or people mention, a Person object in the structured data, and a qualification word (chartered, accredited, member of, and so on). Three of four earns full marks.
What the check reads. Keyword regex over page text (about/team/'meet the'/chartered/qualified/accredited/fca/icaew) plus JSON-LD Person type presence; scored 0-3, cost = 3 minus that count.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.