Kazap TechnologiesYLB ScoreYour Local Business Score

The checks, explained

Every line a report can contain, explained in words first and in your web person's words second. Read the one you were sent here for, or all of them; none is long.

Part I · Can people find you?

Somebody near you needs what you do this week. Whether they end up looking at you depends partly on what is on your website, and partly on a short summary underneath it that only machines ever read.

  1. Your website never introduces itselfabout afternoon
  2. The machines do not know you are a local businessabout afternoon
  3. You are not answering the questions people askabout afternoon
  4. You have told AI assistants not to read your siteabout 5 min
  5. It is hard to see who is behind the businessabout afternoon
  6. A note for AI tools on how to use your sitebonus, outside the score
  7. Your page title is missing or an odd lengthabout 5 min
  8. No description for the search resultsabout 5 min
  9. Your homepage has more than one main heading, or noneabout 5 min
  10. Your site may not be set up properly for phonesabout afternoon
  11. One master address per pageabout 5 min
  12. There is no map of your site for search enginesabout afternoon
  13. A phone number you can tapabout 5 min
  14. A map on the pageabout 5 min
  15. Your postcode on the pageabout 5 min
  16. A rating of 4.5 or betterabout day+
  17. How quickly your site answers the first knockabout n/a
  18. How heavy your page's own code isabout n/a
  19. How many separate pieces of code the page loadsabout afternoon

Part II · Will their message reach you?

A customer goes to email you at eleven at night. Whether that message arrives, and whether a criminal could send one in your name, comes down to a handful of settings most firms have never looked at.

  1. Clicking your email address tries to phone itabout 5 min
  2. We could not find your mail serversabout 5 min
  3. Anyone can send email pretending to be youabout 5 min
  4. We could not confirm your outgoing mail carries a signatureabout 5 min
  5. The fake-mail filterabout 1 hour
  6. Your fake-mail filter is fitted, and set to let fakes throughabout 1 hour
  7. Newer trust signals for emailabout afternoon

Part III · Will a stranger trust you?

A stranger has your website open on one tab and another firm's on the next, and makes up their mind in a few seconds, on evidence they never consciously look at.

  1. The padlockabout 1 hour
  2. Browsers can be tricked back onto the insecure versionabout 1 hour
  3. Nothing limits what can run on your pagesabout 1 hour
  4. Files are not locked to what they say they areabout 1 hour
  5. Your pages can be shown inside somebody else's siteabout 1 hour
  6. What a visitor leaves behind when they click awayabout 1 hour
  7. There is no firewall in front of your siteabout 1 hour
  8. Your padlock is about to expire, or could not be readabout 5 min
  9. A piece of code on your site is out of dateabout afternoon
  10. Worth confirming your website software is currentabout afternoon
  11. Your page does not say what language it is inabout 5 min
  12. Some images have no descriptionabout 1 hour
  13. The page has a main headingabout 5 min
  14. Nothing marks where the content startsabout 1 hour
  15. Channels linked from your pagesabout 5 min

Part IV · Are you inside the rules?

A visitor lands on your homepage and, before they have read a word, something may have quietly started counting them. The rules on that changed, and the paperwork is small.

  1. No privacy policy foundabout afternoon
  2. No cookie policy foundabout afternoon
  3. No terms page foundabout afternoon
  4. An accessibility statementabout afternoon
  5. Tracking starts before anyone is askedabout 1 hour
  6. Your tracking is not listed in your own cookie policyabout afternoon
  7. No third-party tracking at allbonus, outside the score
  8. The red flags: what caps a gradecaps the grade