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Part I, Can people find you?

Your website never introduces itself

Behind every website there is a short, plain summary that only machines read. It gives your name, what kind of business you are, your address and your opening hours. When somebody asks a search engine or an AI assistant for a business like yours nearby, the businesses that filled theirs in are the ones it can answer with.

If yours is blank, you are left to be guessed at. The guess is often wrong, and it is never as good as what you would have written yourself.

A summary that is there but thin earns part of the marks. We look for six things in it: your name, address, phone number, web address, opening hours and where you are on a map.

Worth about 4 points of your 100 for a typical businessAbout afternoon, by us, or a web person who has done it before

See for yourself

Paste your homepage address into Google's test. If it finds nothing, the summary is blank.

How to fix it

  1. Write down your exact business name, full address, phone number, email and opening hours, the same everywhere.
  2. Hand the wording below to whoever looks after your website. It is a small block of text added to the homepage, and the design stays as it is.
  3. Run the test again. It should now list your business by name.
The technical version, for your web person

Schema.org, JSON-LD. A script block of type application/ld+json in the page head, carrying an Organization or LocalBusiness object. Yoast and Rank Math generate one on WordPress; on a hand-built site it is twenty lines. We read JSON-LD (including @graph and @id references), microdata and RDFa. Marks: 1 for any Schema.org type, a quarter for each of name, address, telephone, url, openingHours and geo on the entry for the business itself, and a half when that entry is JSON-LD, which Google recommends.

What the check reads. HC-64 (26/09/2026), scored by quality, not presence. 1 point if any Schema.org type is on the homepage in any of the three notations (JSON-LD incl. @graph, microdata, RDFa); +0.25 for each of six key facts stated with a non-empty value on the business's own entry (the SCHEMA_LOCALBIZ-family entry stating the most of them): name, address, telephone, url, openingHours, geo (also accepted one step down: location.address / location.geo, contactPoint.telephone, openingHoursSpecification; JSON-LD @id references resolved; a microdata property belongs to its nearest itemscope); +0.5 when that entry is written as JSON-LD. Max 3. Empty strings count as missing. A page whose only types are not a business (e.g. a Rating widget) earns 1.

This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.