YLB ScorePart I, Can people find you?
A phone number you can tap
A visitor on a phone should be able to tap your number and be ringing you. That needs the number to be a proper link, not just digits on the page. It is also one of the details search engines use to place you on the map.
We look on your homepage and on your contact page. A number that is there but cannot be tapped earns half the mark, and the report says so, because a visitor can still read it and dial by hand.
If you choose not to publish a number, that is a legitimate decision; the report simply records that it is not there.
Worth about 3 points of your 100 for a typical businessAbout 5 min, by your web person
See for yourself
Open your site on a phone and tap the number. It should open the dialler.
How to fix it
- Have your web person make the number a tap-to-call link wherever it appears.
- Keep it identical to the number on your Google Business Profile.
The technical version, for your web person
tel: link. An <a href="tel:..."> on the homepage or the contact page earns the mark.
plain text. Otherwise a UK number in the page text (01, 02, 03, 07 or 0800/0808, or +44) earns half. Company, VAT and registration numbers, faxes and prices are ignored.
What the check reads. HC-61 (26/09/2026): an <a href=tel:...> on the homepage OR on the contact page fetched this scan earns 1. No tel: link, but a UK phone number shown as plain text on either page earns 0.5 with its own MED finding local_tel_plain ("your phone number is on the page, but it cannot be tapped"). Neither earns 0 with finding local_tel_none, which names the pages read. The plain-text detector is narrow: 0 + 10 digits starting 01/02/03/07, or 0800/0808 (10 or 11 digits), national or +44 form; not inside a longer digit run; thrown away when its nearest label is a company, registration, VAT, charity or regulator number, a fax, an account or a price. The matched text and its page are recorded in evidence.Local Presence.phone_text.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.