Part I, Can people find you?
A map on the page
A map, or a link to one, tells a visitor at a glance that you are a real place they can walk into, and gives search engines one more signal that you belong on the local map.
A link to the map is enough; an embedded map is not required and can slow the page.
Worth about 3 points of your 100 for a typical businessAbout 5 min, by your web person
See for yourself
Look at your contact section. Is there a map, or a link that opens one?
How to fix it
- Add a link to your business on Google Maps, Apple Maps or Bing Maps next to your address.
The technical version, for your web person
map link. We look for google.com/maps or a /maps path in the homepage HTML.
What the check reads. A map on the homepage OR on the contact page: a Google/OSM/Leaflet/Mapbox/Bing/Apple iframe, script or static map image; the pre-HC-53 loose substring test is kept as one of the ways to say yes, so no site loses a point it already had.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.