YLB Score › The checks, explained › Part I, Can people find you?

One master address per page

The same page can often be reached at several addresses: with and without www, with a slash on the end, with tracking codes attached. A search engine may treat those as separate pages competing with each other. One line tells it which address is the real one.

A small thing, worth one mark, and usually already set by your website software.

Worth about 1 point of your 100 for a typical businessAbout 5 min, by your web person

See for yourself

Ask your web person whether each page declares its one master address.

How to fix it

Have your web person set the master address on each page to its clean form.

The technical version, for your web person

rel=canonical. A <link rel="canonical"> in the head. We check presence on the homepage.

What the check reads. <link rel=canonical> is present in the homepage <head>.

This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.