YLB ScoreYLB Score › The checks, explained › Part I, Can people find you?
Your site may not be set up properly for phones
Most local searches happen on a phone. One missing line in the page tells a phone to lay the page out for its own screen; without it, the phone shows a shrunken desktop page and the visitor pinches and zooms, or leaves.
It is a template setting, and almost every modern site has it. Yours appears not to.
Worth about 2 points of your 100 for a typical businessAbout afternoon, by your web person
See for yourself
Open your website on your phone. If you have to zoom in to read it, this is why.
How to fix it
- Ask your web person to add the one line that tells phones how to lay the page out, to every page.
- Check the site on a real phone afterwards, not only on a desktop browser made narrow.
The technical version, for your web person
viewport. <meta name="viewport" content="width=device-width, initial-scale=1"> in the head. We check for its presence, not its value.
What the check reads. meta[name=viewport] tag is present in the homepage <head>.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.