YLB ScoreYLB Score › The checks, explained › Part I, Can people find you?
Your page title is missing or an odd length
The title is the line a search engine shows in blue for your page. Too short and it says nothing; too long and it gets cut off mid-sentence; missing and the search engine writes its own, usually worse, version.
The right title says who you are and what you do in about ten words.
Worth about 2 points of your 100 for a typical businessAbout 5 min, by you
See for yourself
Search for your business name and read the blue line. Or hover over your browser tab: that is the title.
How to fix it
- Write a title of between ten and sixty-five characters: your trade, your town, your name.
- Give each page its own; the homepage title should not be reused everywhere.
The technical version, for your web person
<title>. We read the <title> element and award full marks between 10 and 65 characters, half marks outside that range, none when absent.
What the check reads. <title> text length: 2pts for 10-65 chars, 1pt (no finding) for present-but-wrong-length, 0 with a HIGH finding if missing entirely.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.