YLB ScoreYLB Score › The checks, explained › Part I, Can people find you?
No description for the search results
Under the blue title in a search result there are two lines of grey text. You are allowed to write them. If you do not, the search engine picks a sentence from your page, and it is rarely the one you would choose.
Two honest sentences that say what you do and for whom are enough.
Worth about 2 points of your 100 for a typical businessAbout 5 min, by you
See for yourself
Search for your business and read the grey lines under your result. If they are a random sentence from your page, you have not written one.
How to fix it
- Write about 150 characters: what you do, where, and one reason to choose you.
- Have your web person add it as the page description; every website tool has a box for it.
The technical version, for your web person
meta description. A <meta name="description"> in the page head with non-empty content. Not a ranking factor in itself; it decides what the snippet says.
What the check reads. meta[name=description] content attribute is present.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.