YLB ScoreYLB Score › The checks, explained › Part I, Can people find you?
Your postcode on the page
Your full address, postcode included, written as plain text on the page. It sounds too obvious to check, and it is missing more often than you would think, usually because the address is a picture or lives only on a contact page.
It is what a search engine uses to decide you are in the area somebody is searching.
Worth about 3 points of your 100 for a typical businessAbout 5 min, by your web person
See for yourself
Look at your homepage. Is the postcode there as text you could select and copy?
How to fix it
- Put the full address in the footer of every page, as text.
The technical version, for your web person
postcode. A UK postcode pattern anywhere in the homepage HTML.
What the check reads. A UK postcode-shaped regex match anywhere in the homepage HTML.
This is one of the checks in a YLB Score report. Every report is free, read by a person before it goes out, and written so that you can act on it without us. Ask for yours.